{"id":191,"date":"2022-10-06T03:16:19","date_gmt":"2022-10-06T03:16:19","guid":{"rendered":"http:\/\/interviewskills.fabricdevelopment.co.nz\/?p=191"},"modified":"2022-10-06T03:16:19","modified_gmt":"2022-10-06T03:16:19","slug":"creating-a-powerful-linkedin","status":"publish","type":"post","link":"https:\/\/jobco.nz\/index.php\/2022\/10\/06\/creating-a-powerful-linkedin\/","title":{"rendered":"Creating a Powerful Linkedin"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Courses” _builder_version=”4.18.0″ custom_padding=”0px|0px|100px|0px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/interviewskills.fabricdevelopment.co.nz\/wp-content\/uploads\/2022\/10\/create-scaled.jpg” title_text=”create” _builder_version=”4.18.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_accordion open_toggle_text_color=”#000000″ toggle_icon=”||fa||900″ icon_color=”#51bcbb” _builder_version=”4.18.0″ _module_preset=”default” toggle_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_accordion_item title=”Your Picture” open=”on” open_toggle_text_color=”#000000″ closed_toggle_background_color=”RGBA(255,255,255,0)” toggle_icon=”||fa||900″ _builder_version=”4.18.0″ _module_preset=”default” hover_enabled=”0″ border_width_right=”0px” border_width_bottom=”0px” border_width_left=”0px” global_colors_info=”{}” toggle_text_color=”#000000″ toggle_font=”|700|||||||” toggle_font_size=”20px” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Firstly, your picture should be of your face. Ensure you choose a simple headshot where you are looking straight ahead. Adding a profile photo can increase your views by 14 times compared to someone without.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Your Headline” closed_toggle_background_color=”RGBA(255,255,255,0)” toggle_icon=”||fa||900″ _builder_version=”4.18.0″ _module_preset=”default” hover_enabled=”0″ border_width_right=”0px” border_width_bottom=”0px” border_width_left=”0px” global_colors_info=”{}” toggle_font=”|700|||||||” toggle_font_size=”20px” theme_builder_area=”post_content” open=”off” sticky_enabled=”0″]<\/p>\n

Within your headline, you have 120 characters at the beginning of your profile to describe to everyone what you do. Many people simply put their official job title but choose descriptive and compelling keywords that make you look as marketable as possible and also to help you be discovered by the right people. After all, LinkedIn is a search engine.<\/span><\/p>\n

Some examples of effective headlines are \u201cBrand Marketing, PR, Communications Manager\u201d or “Recruiter, HR, Talent Management Professional\u201d Remember, your headline can be very practical, especially if you are currently looking for work.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Your Summary” closed_toggle_background_color=”RGBA(255,255,255,0)” toggle_icon=”||fa||900″ _builder_version=”4.18.0″ _module_preset=”default” hover_enabled=”0″ border_width_right=”0px” border_width_bottom=”0px” border_width_left=”0px” global_colors_info=”{}” toggle_font=”|700|||||||” toggle_font_size=”20px” theme_builder_area=”post_content” open=”off” sticky_enabled=”0″]<\/p>\n

When it comes to your summary, this is your chance to get creative. You are able to include high-resolution photos, an infographic or even a video presentation you may have given. This is the section where you should put the most effort into creating a unique and captivating summary section. After all, these are the first sentences people will read and you have a very limited amount of time to get the reader\u2019s attention and make them want to find out more.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Your Experience” closed_toggle_background_color=”RGBA(255,255,255,0)” toggle_icon=”||fa||900″ _builder_version=”4.18.0″ _module_preset=”default” hover_enabled=”0″ border_width_right=”0px” border_width_bottom=”0px” border_width_left=”0px” global_colors_info=”{}” toggle_font=”|700|||||||” toggle_font_size=”20px” theme_builder_area=”post_content” open=”off” sticky_enabled=”0″]<\/p>\n

This is the main body of your LinkedIn profile. The same as your CV, this is the area where you are able to showcase your experience, expertise and skills. You can also add where you have previously worked, for how long and summarise your roles and functions. It is important to include your current positions and a least two other positions.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Keywords and SEO” closed_toggle_background_color=”RGBA(255,255,255,0)” toggle_icon=”||fa||900″ _builder_version=”4.18.0″ _module_preset=”default” hover_enabled=”0″ border_width_right=”0px” border_width_bottom=”0px” border_width_left=”0px” global_colors_info=”{}” toggle_font=”|700|||||||” toggle_font_size=”20px” theme_builder_area=”post_content” open=”off” sticky_enabled=”0″]<\/p>\n

Try to include keywords throughout your entire profile, especially in the Summary and Experience sections, for search engine optimisation (SEO) purposes. When recruiters use LinkedIn, they will use certain industry specific keywords. These are terms that will ensure you show up in their search results within LinkedIn.<\/span><\/p>\n

When it comes to understanding keywords, chose the words and phrases people in your target market might use to search with someone with your background, experience and service offering. Search a careers page of some potential employers you are interested in and pick common keywords around that particular job or industry.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Skills and Endorsements” closed_toggle_background_color=”RGBA(255,255,255,0)” toggle_icon=”||fa||900″ _builder_version=”4.18.0″ _module_preset=”default” hover_enabled=”0″ border_width_right=”0px” border_width_bottom=”0px” border_width_left=”0px” global_colors_info=”{}” toggle_font=”|700|||||||” toggle_font_size=”20px” theme_builder_area=”post_content” open=”off” sticky_enabled=”0″]<\/p>\n

This feature enables users to endorse their connections for the skills they have listed in the Skill & Expertise section of their profile. Although you can include up to 50 skills, 3-5 is generally a good number. Generally, people are only interested in dealing with specialists, if you list too many skills you may look like a generalist rather than a specialist.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Recommendations” closed_toggle_background_color=”RGBA(255,255,255,0)” toggle_icon=”||fa||900″ _builder_version=”4.18.0″ _module_preset=”default” hover_enabled=”0″ border_width_right=”0px” border_width_bottom=”0px” border_width_left=”0px” global_colors_info=”{}” toggle_font=”|700|||||||” toggle_font_size=”20px” theme_builder_area=”post_content” open=”off” sticky_enabled=”0″]<\/p>\n

Recommendations are one of the most valuable tools in building up your reputation in the job marketplace. However, recommendations will not write themselves, you need to be proactive about asking for them, following up and keeping on top of it. Recommendations can be from a range of people, employers, colleagues, mentors, satisfied clients or anyone who has worked with you and benefited from your skills or advice.<\/span><\/p>\n

Begin with a strategy, ask each person to speak about a particular skill or highlights certain experiences with as much detail as possible. Help out those writing your recommendation by giving them this insight, for instance if you are looking to highlight your leadership skills, remind them of the times you successfully led a project or team.<\/span><\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Groups and Associations” closed_toggle_background_color=”RGBA(255,255,255,0)” toggle_icon=”||fa||900″ _builder_version=”4.18.0″ _module_preset=”default” hover_enabled=”0″ border_width_right=”0px” border_width_bottom=”0px” border_width_left=”0px” global_colors_info=”{}” toggle_font=”|700|||||||” toggle_font_size=”20px” theme_builder_area=”post_content” open=”off” sticky_enabled=”0″]<\/p>\n

Groups are an excellent way to build relationships and network with people who are undertaking similar work or have similar interests as you. With an abundance of groups to choose from, there will definitely be some groups of interest. Join as many relevant groups as you can and contribute to the conversation. A great place to start is to join your college or university\u2019s alumni group. When contributing to discussions, try to lend your expertise to benefit the conversation and show your interest and your value.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Ensure Your Profile is Fully Complete” closed_toggle_background_color=”RGBA(255,255,255,0)” toggle_icon=”||fa||900″ _builder_version=”4.18.0″ _module_preset=”default” hover_enabled=”0″ border_width_right=”0px” border_width_bottom=”0px” border_width_left=”0px” global_colors_info=”{}” toggle_font=”|700|||||||” toggle_font_size=”20px” theme_builder_area=”post_content” open=”off” sticky_enabled=”0″]<\/p>\n

If your LinkedIn profile is fully complete it will appear 40 times more in search results.<\/span><\/p>\n

Here is a list of LinkedIn\u2019s definition of a 100% fully completed profile:<\/span><\/p>\n